ITS Sustainability Icons
Logo Set
Problem
ITS Logistics is expanding its sustainability efforts and needed a short, engaging animation to showcase three key sustainability icons. The animation had to be visually appealing, align with ITS Logistics' branding, and effectively communicate their commitment to sustainability.
Solution
Timing and Spacing: The motion of each icon was refined using the graph editor to create smooth, appealing transitions. Adjusting easing and acceleration ensured fluidity and visual clarity.
Staging: Each animation was staggered to avoid visual clutter, ensuring that all three icons were distinguishable and readable.
Consistency: The animations maintained a uniform style, with two separate elements moving in each, reinforcing a cohesive and polished presentation.