OFFICIAL 2025 CARD

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OFFICIAL 2025 CARD ~

TMCC New Year’s Card

Problem

The Fall 2024 Typography class was challenged to design a non-denominational festive card to celebrate the New Year. The card must include TMCC and/or its logo while adhering to the institution’s brand guidelines. The winner’s card will be distrubuted to supporters of TMCC.

Solution

This was the selected design for TMCC’s 2025 New Year’s card

Concept Development: Art Deco is a recurring visual style in New Year’s celebrations. This movement, originating in the 1920s, was chosen as a central design influence due to its elegance, geometric patterns, and thematic relevance to the modern 2020s.

Brand Integration: Abstraction was applied to the TMCC mountain logo. By breaking it into three triangles, adjusting their opacity and creating a pattern, a visually engaging geometric element was created. This technique aligned with the repetition and rhythm found in Art Deco design while reinforcing TMCC’s identity.

Composition: The card’s layout utilized symmetry and framing to create balance and a structured hierarchy. The geometric elements were arranged as decorative borders, guiding the eye toward the central message.

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