Ascend Cereal
Problem
Develop the concept for a cereal and its packaging, encompassing all content and artwork across each panel. Additionally, design a game or activity on the back of the box. The game's results will contribute to a larger online contest. Incorporate a story about the cereal’s icon.
Solution
Visual Narrative: The depiction of The Ego and references to spirituality on the sides of the box engage consumers on a deeper level.
Brand Cohesion: By incorporating illustrations inspired by tarot cards and a spiritual color palette the packaging establishes a consistent brand image that resonates with the target audience.
Sustainability: This is in the packaging materials. Using recycled paper and compostable materials demonstrates a dedication to environmental responsibility.