ITS Logisitcs Testimonial
Problem
ITS Logistics wanted to highlight their new Fort Worth, TX office as part of their recruiting efforts. Instead of using testimonials from the Reno office, they needed location-specific testimonials that showcased the Fort Worth experience. The senior designer and marketing manager captured the necessary footage, and I was tasked with editing the videos to create compelling content that would attract prospective employees to ITS Logistics.
Solution
Hierarchy & Emphasis: Important information, such as Cyriniti’s name and job title, was clearly displayed using branded text effects, ensuring viewers quickly grasp key details.
Storytelling: The video was structured with an engaging intro, a well-paced Q&A segment, and a strong outro to maintain audience interest. The bookended lighthearted moments helped balance the professional yet approachable tone.
Brand Consistency: The typography, motion graphics, and color choices adhered to ITS Logistics’ brand identity. The text animations were clean and professional, reinforcing a modern and polished aesthetic.
Accessibility & Usability: Subtitles were added to ensure the content was accessible, accommodating viewers who watch without sound while maintaining clear readability.
Timing: The pacing of animations, transitions, and music synchronization enhanced the viewing experience, keeping the video dynamic and engaging without feeling overwhelming.