Sustainability Infographic
Problem
Create an infographic that comprehensively explains a topic using a combination of visuals and text. The infographic should provide sufficient information for audience understanding. Consider the target audience and tailor the infographic's style to appeal to their preferences and interests.
Solution
Visual Communication: This communicates complex information about sustainability by utilizing illustrations to depict data and concise text. This ensures the content is easily digestible and engaging for the audience.
Target Audience: The retro theme and bright color palette were selected with the target audience in mind. By appealing to the aesthetic preferences of the audience, the infographic increases its appeal and likelihood of engagement.
Consistency and Cohesion: The use of rubber hose cartoon illustrations and a consistent color palette creates a unified and coherent visual identity.
Hierarchy and Flow: The infographic is structured with a clear hierarchy and flow, organizing information into sections with relevant titles and imagery. This helps to guide the viewer's attention and ensures that the content is easily navigable and understandable.
Color Theory: By narrowing down the color palette to complementary, monochrome, or analogous color schemes within each section, the infographic maintains visual harmony and prevents overwhelming the viewer with too many colors.